National HR Awards - Winner Profiles
Best Corporate Social Responsibility Initiative
The Body Shop
Embracing its activist brand, the Body Shop saw great success recently when it came to both employee engagement and corporate social responsibility in Canada.
Globally, the company had been collecting signatures around the issue of animal testing and cosmetics, with the intent to petition the United Nations for an international convention, according to Stephen Murray, regional trainer at the Body Shop in Toronto.
But the 1,014-employee company in Canada decided to take it a step further, by going after the federal government. While European Union regulations enacted in 2013 mean animal-tested cosmetic products and ingredients are banned in Europe, the same is not true in Canada.
So the Body Shop launched a “Forever against animal testing” campaign that heavily involved employees — and saw such success that the Canadian contingent was asked to share its best-in-class strategies with the international team.
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